Sony seems to have dominated the RP-LCD market(at least here on Long Island). I like the PQ of these sets, but am wondering if anyone has experience with other brands. A head to head comparison in the Best Buy, Circuit City, etc., stores is impossible; they're all overdriven and poorly calibrated. I'm shopping for/advising a friend, and he is looking for maximum bang for the buck; so please offer any other brands that are comparable, and perhaps less expensive. Thanks... PS- Because of his room(too much light), RP-CRT is out, and I've not seen any DLP's that I have ever liked.