Looks like it's not happening everywhere (check myrewardzone.com to see if it's changing in your area). This completely kills it for me. Won't be shopping at Best Buy anymore. A 2% kickback is just pointless.... Here's the info from myrewardzone.com: -- Your Reward Zone® program membership is changing. We're making some important changes to create a better program for you. The changes to your Reward Zone program membership are available in your area as of November 1, 2005, but not in other areas of the country. Information based on the former version of the Reward Zone program membership will not apply to you. The Changes Membership now has no fee Keeping track of your points is simpler—earn 1 point for nearly every dollar spent Certificates are awarded starting at 250 points with a $5 reward certificate New Premier level membership offers enhanced benefits and recognition The Benefits In addition to a no-fee membership and a simpler point system, you will continue to receive advance access to concert tickets, presales and events. You will also still enjoy special member-only bonus point offers and more. Premier Level Premier level is now available to members who spend at least $2000 at Best Buy® or on BestBuy.com. Premier members receive: Exclusive deals and special recognition Expiration on reward certificates is extended from 3 months to 6 months Option to earn double points on items selected such as games, music and DVDs. Your Points All of the points in your account as of November 1, 2005, will be converted and transferred to the new point system. We will add new points to your account to maintain the value of the points that you have already accumulated.