I do think the prices of widescreen HDTVs are progressively going down. When I joined Costco they had a 40" plasma WS TV for $10k. Since January 2001, the price had come down as far as $4997. They've now removed that model, though the mounting brackets remain, so I hope they'll keep it up. They also have a $1500 RP HDTV in 16x9. I would pay that much, but I don't want an RPTV.