- Joined
- Jul 3, 1997
- Messages
- 66,722
- Real Name
- Ronald Epstein
I had the opportunity to talk to someone
at one of the major studios yesterday afternoon.
The person's identity and their corresponding
studio will not be mentioned in this thread. I
can only tell you that the entire studio this
person represents faithfully reads this forum daily.
It was because of this, that this person took
the initiative to contact me and talk about my
controversial article:
Is DVD Giving Way to Mass-Market Demands?
A few things you should know about Hollywood first...
The people that run the DVD departments at most
of the major studios are all deep fans of the
format. These are generally young individuals,
with a fresh insight into what this format should
be all about. I have met many of these people, and
those I have not, I am generally conversing with
on the phone or email on a regular basis.
These people absolutely read this forum regularly.
When a controversial issue arises, I generally
receive a phone call or email from someone at the
studio.
In this case, the phone call came from an individual
who works directly in the DVD department at a major
studio. This individual, like all of you, has a
deep passion for this format and wished to discuss
the controversial article that was posted on our
forum.
The conversation was very spirited. I was talking
with someone who obviously had respect for what
was written, and wanted to offer a studio's
perspective on the pan-and-scan situation.
First and foremost, I think many of you will not
be too surprised to hear that the studios actually
agree with everything presented in the article.
There is no disagreement with the studios that
widescreen is the most important element to the
DVD format.
As many of you have pointed out, the problem is
absolutely the large discount chain retailers who
are taking the minority amount of complaints
from store to store and threatening to reduce their
overall purchase orders if Pan and Scan is not
offered. These stores have done their own extensive
surveys that show their customers prefer Pan & Scan
over widescreen. Of course, many of us wonder
why we have never been surveyed ourselves when we
walk in these stores, but let's just assume for now
that these are real figures.
The bottom line for the studios is selling product
and making money. A large discount retailer cutting
orders on widescreen titles poses a huge monetary
loss. This is why the studios are caving in to
retail demands. I did point out that any lost
sales at one store is only going to be gained
sales at another. Anyone that wants to buy a DVD
title who doesn't find it at (let's say) Walmart is
going to find it elsewhere. There really isn't a
threat of lost sales. The studio rep agreed that
this is an interesting debatable issue.
It was also brought up that until studios stop
releasing Pan & Scan product altogether, that our
forum really isn't fighting for anything that can
be won. With the exception of some family titles,
the studios are releasing 2 SKU versions of a title
to the public. This rep feels we aren't losing
anything, though readily agrees that putting Pan
and Scan in the public reach is a bad thing as it
doesn't help them accept widescreen.
From an insider's view, this rep told me that
family titles are still a hot issue when it comes
to pan and scan. The studios are somehow convinced
that children don't want black bars on their titles.
I pointed out that a survey on HOME THEATER FORUM
amongst parents revealed that children ask about
them, but afterwards, don't mind them at all. You
must realize that children are more readily accepting
to these black bars than adults are.
Unfortunately, the studios are still fighting to
continue offering family product in Pan & Scan only,
though there is always heated board room arguments
at the studios from those that are trying to stop
their studio elders from deciding to release P&S
only versions. Sometimes the fight is won, and
sometimes it is lost.
The studio rep offered some hope to all of us...
Digital television is on the rise. More people
are buying widescreen televisions every year. There
is a mandate by the government to go digital in
the next few years. At that point, as people buy
widescreen sets, Pan & Scan will no longer be an issue.
The studios will be in gear to release widescreen
to a public that owns the equipment to compliment
that format.
My Thoughts
I went into this issue with all guns loaded. I
was very pleased to have the support of this
membership behind me. I also am aware of many
of the feedback I received that supported the very
issues I commented on above.
Nothing that this studio rep told me is newsbreaking
to any of us. The bottom line is that DVD has
become mainstream. The purchase power is out of
the hands of early adopters and in the hands of
the general public, most of which will never come
to terms with black bars.
Talking with all the contacts I have at many of
Home Video departments, I know first hand that
They all don't agree with introducing Pan & Scan
to the market. On the other hand, arms are being
twisted in order to cave in to retailer demands.
It's almost impossible to become a rebel and thus
lose your job in the process.
I am not selling out on this issue. I still
feel very strongly for this cause, but sensibly
realize that it is a lost war. We cannot fight
to stop the studios from releasing Pan & Scan as
long as they continue to release TWO versions of
a title. We can, however, continue to make a lot
of noise when studios like DISNEY release family
titles or COLUMBIA releases more contemporary
titles in Pan & Scan only. That is a fight worth
fighting for.
at one of the major studios yesterday afternoon.
The person's identity and their corresponding
studio will not be mentioned in this thread. I
can only tell you that the entire studio this
person represents faithfully reads this forum daily.
It was because of this, that this person took
the initiative to contact me and talk about my
controversial article:
Is DVD Giving Way to Mass-Market Demands?
A few things you should know about Hollywood first...
The people that run the DVD departments at most
of the major studios are all deep fans of the
format. These are generally young individuals,
with a fresh insight into what this format should
be all about. I have met many of these people, and
those I have not, I am generally conversing with
on the phone or email on a regular basis.
These people absolutely read this forum regularly.
When a controversial issue arises, I generally
receive a phone call or email from someone at the
studio.
In this case, the phone call came from an individual
who works directly in the DVD department at a major
studio. This individual, like all of you, has a
deep passion for this format and wished to discuss
the controversial article that was posted on our
forum.
The conversation was very spirited. I was talking
with someone who obviously had respect for what
was written, and wanted to offer a studio's
perspective on the pan-and-scan situation.
First and foremost, I think many of you will not
be too surprised to hear that the studios actually
agree with everything presented in the article.
There is no disagreement with the studios that
widescreen is the most important element to the
DVD format.
As many of you have pointed out, the problem is
absolutely the large discount chain retailers who
are taking the minority amount of complaints
from store to store and threatening to reduce their
overall purchase orders if Pan and Scan is not
offered. These stores have done their own extensive
surveys that show their customers prefer Pan & Scan
over widescreen. Of course, many of us wonder
why we have never been surveyed ourselves when we
walk in these stores, but let's just assume for now
that these are real figures.
The bottom line for the studios is selling product
and making money. A large discount retailer cutting
orders on widescreen titles poses a huge monetary
loss. This is why the studios are caving in to
retail demands. I did point out that any lost
sales at one store is only going to be gained
sales at another. Anyone that wants to buy a DVD
title who doesn't find it at (let's say) Walmart is
going to find it elsewhere. There really isn't a
threat of lost sales. The studio rep agreed that
this is an interesting debatable issue.
It was also brought up that until studios stop
releasing Pan & Scan product altogether, that our
forum really isn't fighting for anything that can
be won. With the exception of some family titles,
the studios are releasing 2 SKU versions of a title
to the public. This rep feels we aren't losing
anything, though readily agrees that putting Pan
and Scan in the public reach is a bad thing as it
doesn't help them accept widescreen.
From an insider's view, this rep told me that
family titles are still a hot issue when it comes
to pan and scan. The studios are somehow convinced
that children don't want black bars on their titles.
I pointed out that a survey on HOME THEATER FORUM
amongst parents revealed that children ask about
them, but afterwards, don't mind them at all. You
must realize that children are more readily accepting
to these black bars than adults are.
Unfortunately, the studios are still fighting to
continue offering family product in Pan & Scan only,
though there is always heated board room arguments
at the studios from those that are trying to stop
their studio elders from deciding to release P&S
only versions. Sometimes the fight is won, and
sometimes it is lost.
The studio rep offered some hope to all of us...
Digital television is on the rise. More people
are buying widescreen televisions every year. There
is a mandate by the government to go digital in
the next few years. At that point, as people buy
widescreen sets, Pan & Scan will no longer be an issue.
The studios will be in gear to release widescreen
to a public that owns the equipment to compliment
that format.
My Thoughts
I went into this issue with all guns loaded. I
was very pleased to have the support of this
membership behind me. I also am aware of many
of the feedback I received that supported the very
issues I commented on above.
Nothing that this studio rep told me is newsbreaking
to any of us. The bottom line is that DVD has
become mainstream. The purchase power is out of
the hands of early adopters and in the hands of
the general public, most of which will never come
to terms with black bars.
Talking with all the contacts I have at many of
Home Video departments, I know first hand that
They all don't agree with introducing Pan & Scan
to the market. On the other hand, arms are being
twisted in order to cave in to retailer demands.
It's almost impossible to become a rebel and thus
lose your job in the process.
I am not selling out on this issue. I still
feel very strongly for this cause, but sensibly
realize that it is a lost war. We cannot fight
to stop the studios from releasing Pan & Scan as
long as they continue to release TWO versions of
a title. We can, however, continue to make a lot
of noise when studios like DISNEY release family
titles or COLUMBIA releases more contemporary
titles in Pan & Scan only. That is a fight worth
fighting for.