- Sep 8, 1999
Anyone else remember when rental pricing(extremely high pricing upon new movie release to encourage rentals for a given number of months/years before dropping the price for sell through)for DVD's seemed inevitable? Remember when many believed (as did I) that the studios would buckle under the strong-arm tactics of Blockbuster and other rental chains to sign rental agreements with them as was done with VHS?(didn't some studios even experiment with rental pricing in some regions outside region 1?) There was alot of uneasiness around these parts years ago concerning this issue. Now that DVD has exploded in terms of sales and profitability, rental pricing appears to be a dead issue for this format (thank goodness). Heck, now studios make more money through DVD sales than they make through the threatrical runs of many of their movies. It seems like studios can't wait to get their products out on disc for sale as soon as possible at reasonable (in some cases, falling) sell-through pricing. From what I've read, DVD is the "goose that laid the golden egg" for the the studios, currently, and have'nt read or heard of any studio even considering rental pricing agreements anymore. I guess, if it isn't broke...don't fix it as they say. Thoughts?