Brian Perry
Senior HTF Member
- Joined
- May 6, 1999
- Messages
- 2,807
Several times over the last few weeks, I've heard a radio ad for Saturn that is basically a populist appeal claiming that car safety has become something only for the rich. The implication is that only high-end cars are safe -- the commercial states that safety is now thought of like "yachts and lobster bisque," something only the rich can afford.
I usually try to ignore most of this drivel...but then the ad goes on to say that the new Saturn Vue has 137 safety features. So even those who can afford a Saturn can feel safe!
I made a mental note to check Saturn's website to see if such a list of features existed, if for no other reason I thought it might be entertaining to see what Saturn considers a "feature." (Four tires? A steering wheel for accident avoidance?) Saturn's website offers an online chat, so I took the opportunity to call them on it. That's when I ran into the corporate firewall, with the following transcription:
Thank you for choosing Saturn. An online consultant will be with you shortly.
Hello, this is Jennifer, your Saturn Online Consultant. How may I help you today?
Jennifer: Hello
Brian: I heard a radio ad about the Saturn Vue's 137 safety features. Can you point to me to list of those?
Jennifer: I can certainly send you a link where you may view this vehicle's safety features online, however, there are not 137 listed on our site. There may be further information on the consumer site that I can send you as well if you would like Brian.
Jennifer: Does this sound like something that you may be interested in?
Brian: This particular commercial has been playing for a few weeks. It starts by saying "Since when did safety become a luxury, like yachts or lobster bisque? We created the new Saturn Vue with 137 safety features, etc." I think you should be able to back that up with a list.
Jennifer: Unfortunately, we do not have this particular information online. Again, I do apologize for the inconvenience.
Brian: If your marketing department could e-mail it to me, that would be appreciated
Jennifer: There is no way for this to be done. We actually do not have access to this department. You may be able to receive further information form your local Saturn retailer. I can certainly locate a list of retailers for you using your zip code if you would like.
I guess I won't be getting my list...
I usually try to ignore most of this drivel...but then the ad goes on to say that the new Saturn Vue has 137 safety features. So even those who can afford a Saturn can feel safe!
I made a mental note to check Saturn's website to see if such a list of features existed, if for no other reason I thought it might be entertaining to see what Saturn considers a "feature." (Four tires? A steering wheel for accident avoidance?) Saturn's website offers an online chat, so I took the opportunity to call them on it. That's when I ran into the corporate firewall, with the following transcription:
Thank you for choosing Saturn. An online consultant will be with you shortly.
Hello, this is Jennifer, your Saturn Online Consultant. How may I help you today?
Jennifer: Hello
Brian: I heard a radio ad about the Saturn Vue's 137 safety features. Can you point to me to list of those?
Jennifer: I can certainly send you a link where you may view this vehicle's safety features online, however, there are not 137 listed on our site. There may be further information on the consumer site that I can send you as well if you would like Brian.
Jennifer: Does this sound like something that you may be interested in?
Brian: This particular commercial has been playing for a few weeks. It starts by saying "Since when did safety become a luxury, like yachts or lobster bisque? We created the new Saturn Vue with 137 safety features, etc." I think you should be able to back that up with a list.
Jennifer: Unfortunately, we do not have this particular information online. Again, I do apologize for the inconvenience.
Brian: If your marketing department could e-mail it to me, that would be appreciated
Jennifer: There is no way for this to be done. We actually do not have access to this department. You may be able to receive further information form your local Saturn retailer. I can certainly locate a list of retailers for you using your zip code if you would like.
I guess I won't be getting my list...