Question about tv commercial actors?... (1 Viewer)

[todd s]

I have a question for anyone that works in the tv commercial industry. Why does it seem like commercials seem to find 3 or 4 actors/actresses and have them in a buttload of commercials. For example that goofy guy from the "619" lending tree commercial. I think I have seen him in at least a dozen different commercials. Then their is this girl who was in a commerical for moviefone where she talks about a chocolate bar with moviefone built in. I have seen her in a bunch of commercials.
Do ad people use the same people just to build familiarity?

Thanks!

 

[Joseph DeMartino]

I think people who score well with test audiences and/or whose established commercials correlate with increased slaes are offered more work, and therefore appear in more commercials. Supply and demand, just like any other marketplace.

Regards,

Joe

 

[Jesse Skeen]

Is there any way to go about finding out who was in certain old commercials? I've got a bunch of late 70s/early 80s commercials on tape and have always been curious to know who some of these people were and what happened to them.

 

[Paul_Medenwaldt]

I've noticed the chubby guy that co stars with David Spade in the Capital One commercials is also appearing in a lot of different commercials.

Also the black guy from the BK commerical where the king is outside his window with the breakfast sandwich, i've seem him a lot lately. If the BK King starts appearing in other commercials, i'm really gonna have nightmares.

Paul