I hear alot of favorable feedback on this company and am pretty impredd with their prices. With so many box sets coming out that I want to buy, I am thinking of ordering from them (they seem to beat most brick and mortar pricing). If anyone is familiar with them. I have a question about the prices listed: FOr example, Columbo Season 1 (releasing 9/7/04) is listed at $38.99. Is that just a preorder price or will it stay that way when it hits the street date? I hate to preorder it and find out that Circuit City or Best Buy will have it cheaper...any help on this?