I know this has been touched upon several times. I've been researching it for hours. Here's my confusion, after deciding to make the jump to BD I read a LOT of reviews of BD players that make their SD DVD's look "so much better". Many of the reviews claimed the upscaling was considerably better than their upscaling DVD player. Then I do searches to see whether BD is worth it if your TV is only 720p/1080i. The overwhelming consensus was, YES it is. Again, many mentions of how much better DVDs look. So I buy a Sony BDP-S350 with one tester BD. The BD looked great, as expected. The SD DVD's, pretty bad. Very grainy. I tried it on 720p and 1080i. So then I do a search about that and find a myriad of users experiencing the exact same thing. On not one of those forums did the OP ever end up being satisfied with they're SD DVD PQ. So whats the deal? So many reviews of BD players said it took their DVD's to "near HD quality" Yet so many people asking why their DVD's look like shite on their HDTVs? So who, if anybody is happy with SD DVD PQ on their HDTV's? Oh and I'm using an LG42PG25(42" plasma) Thanks very much in advance.