Ok, This newb needs some help from you veterans. I have finally decided to get a 42" HDtv for my family room. Can't stand the DLP (I see the rainbows, and feel a flicker), loved the LCOS and could get by the the LCD RP, but finally realized that I need wide viewing angles, given our room. Plasma seems to be the best choice for me, given the viewing angles and ambient lighting. Our family viewing will be 50% SD, 30% DVD, and 20% HD. However, my viewing, which matters more ;-), will have more DVD. Based on my budget, I have short-listed the Phillips PF9956, the Samsung R4272, and the Panasonic 42PX500. The Panasonic is about US$300-500 more than the other two. Been reading here for a while, but trying to make a decision between these is not easy. I found a strong following for the Panasonic at this forum and at AVS. This is what I have gathered till now, and would love more details. The Panny has the pluses of deep blacks and great overall PQ. The Sammy has 13 bit processing (debatable if it makes a difference), is cheaper (~$400), 2 yr waranty, and has more inputs. I cannot find any opinions on the Phillips. The picture quality may be an issue with the Sammy, but I haven't been able to get any confirmed opinion on that. I do not want fake contouring (clay face) - picture quality is important to me. "Not-deep" blacks will NOT be an issue once the plasma is in my house and I do not have any other to compare it to. Can someone please elaborate more on these or other issues? How bad is the clay-face on Sammy, and on the panny? Thanks.