The short of it: I just saw a commercial for Cheez-it, a snack food made by Kellogg. They have a promotional tie-in with Spider-Man 2. In this commercial a man that looks kinda like a slacker is sitting at home, key word being home, watching Spider-man 2 on his TV. The commercial ends with them mentioning when the movie opens next month. Ok my question is: Doesn't this send out mixed signals? This guy is at HOME watching Spider-Man 2 and the movie doesn't come out for a few weeks. Who is this ordinary looking man and why is he watching a movie at home that hasn't come out in theaters yet? IMO this sends out the wrong signal. The movie industry complains about piracy and they no doubt have security measures in place to guard against that sort of thing, yet in a commercial for a product tie-in the only person in the commercial is watching the movie at home several weeks before the movie opens in theaters. Is it dumb advertising or am I just looking too much into it?