I was at a crappy audio store today, (second beest in this city ) They sell the likes of Nuance, 5 year old Pioneer Elite, (not selling I guess) And yamaha. A few others NO-ONE has heard of. Went looking at recievers, not that I want this one, but should the Pioneer 710S in CDN dollers be $1000.00?!?!? And I asked the guy about it. "why is the price so high?" He said, "Power. Lots of power!"