It should be a mandate, not a courtesy. Fans should be told up front that what they’re purchasing might not be what they’re expecting to see. Just my 2 cents.
I wonder if the next story will be the decline of digital purchases. Is anyone under 25 buying movies or even music at all?
And the companies are likely thrilled, because they clawed back the concept of ownership and convinced people rental is best. So, they get paid a monthly fee for access, and people get to keep nothing. It's a huge win for corporations, especially after they had been giving people ownership of studio-quality masters (in the form of music CDs) and seasons of TV shows for a one-time payment of $20.