It appears that Philips' marketing and engineering departments took a trip to some resort together, got stinking drunk and cooked this mess up: http://www.spectrum.ieee.org/WEBONLY.../0404tool.html What a fiasco! For a more detailed explanation of how they have incorporated this otherwise potentially beneficial feature check: http://www.press.ce.philips.com/uplo...e_Brochure.pdf Their version of backlighting is apparently INTENDED to ruin the picture on their expensive new TVs and/or induce vomiting in the viewer! Nice idea for parties, I guess. Let's break out the blacklights and incense. Just when we think we're gaining some ground in educating the manufacturers and consumers about the importance of adhering to sound principles of imaging science, a major manufacturer pulls a stunt like this. The correct implementation of 6500K backlighting can greatly improve display performance and viewing comfort. Philips has provided a classic example of "what it is NOT"! Best regards and beautiful pictures, G.Alan Brown, President www.cinemaquestinc.com "Advancing the art and science of electronic imaging"