This is not in the past. I attended a Disney Blu-ray "focus group" this week. There were several attendees who are new to BD and were complaining about film grain ("noise") and wanted titles to be cleaned up to remove it. I also have a sneaking suspicion that J6P may start complaining about the black bars on 2.35:1 releases on their widescreen sets. Hopefully the studios will tell them to use the stretch function of their TV .