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Amazon Prime Outer Range (1 Viewer)

Dennis_H

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Loved the moment where Joy and Falling Star were quoting Led Zeppelin to each other in Shoshone.
Wasn't there a first scene where Falling Star says her favorite was Kashmir? She got there in '72 and that didn't come out till '75...
 

Malcolm R

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Despite being a Top 10 Nielsen streaming series, Amazon has cancelled Outer Range after two seasons. I'm not sure what it is that streamers are looking for to see a series as successful for renewal.

 

Josh Steinberg

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I just finished the second season, so of course! :D

Despite being a Top 10 Nielsen streaming series, Amazon has cancelled Outer Range after two seasons. I'm not sure what it is that streamers are looking for to see a series as successful for renewal.

I think they’re in part looking at which shows are actually driving sign-ups. Did people join Prime for Outer Range, did it drive people who don’t use the streaming component of the account to check it out, or was it appealing to accounts that were solidly locked in and wouldn’t change their decision making one way or the other? Did it keep attracting viewers after the initial dump of the season’s worth of episodes, or did it fall off quickly? I think those are some of the considerations. It’s not an easy to decipher formula.

I don’t think this method of releasing every episode at once is really sustainable longterm for most programming. A service like Amazon might spend $100 million on a season, release all the episodes on a Thursday, get huge numbers for a weekend and then see it fall off a cliff forever. Once it’s been out for a brief period, it just becomes “content” indistinguishable from any of the other zillions of clickable links. There’s no momentum, no real way to drive more people to it, no fighting the perception that it’s “old”. I really think there’s just too much stuff being made right now and it’s all coming by so quickly that nothing has a shelf life anymore, and no matter how many eyeballs might tune in for a brief moment, it’s exceedingly hard to turn those blips into $100 million worth of value for the company.

It’s a bummer, though. This wasn’t a perfect show in my view but it was weird and wild and had a good cast and great production values and might have done better in a different media environment.
 

Malcolm R

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I'm probably in the minority, but there is no show yet that has prodded me to sign up for any streaming service. There's so much to watch on the couple I have subscribed to (Netflix and Prime), I can't even imagine what that show might be that might get me to add another.

Another interesting thing on the recent Nielsen list is that the majority of the Top 10 streaming programs are older shows that were originally shown on linear television networks. Original programming is pretty scarce among top programs.

Overall Top 10 Streaming All Series (Nielsen ratings)

1. Bridgerton (Netflix), 1.38 billion minutes viewed
2. Bluey (Disney+), 1.21 billion
3. Grey’s Anatomy (Hulu/Netflix), 1.2 billion
4. Atlas (Netflix), 1.08 billion
5. Young Sheldon (Max/Netflix/Paramount+), 947 million
6. Family Guy (Hulu), 868 million
7. Evil (Netflix/Paramount+), 826 million
8. NCIS (Netflix/Paramount+), 821 million
9. Reba (Hulu/Netflix), 707 million
10. Bob’s Burgers (Hulu), 682 million


Original Series Top 10 Streaming (Nielsen ratings)

1. Bridgerton, 1.38 billion minutes
2. Evil, 826 million
3. Dancing for the Devil: The 7M TikTok Cult (Netflix), 673 million
4. Eric (Netflix), 672 million
5. Jurassic World: Chaos Theory (Netflix), 443 million
6. Fallout (Prime Video), 369 million
7. Under the Bridge (Hulu), 345 million
8. Outer Range (Prime Video), 314 million
9. Queen Charlotte: A Bridgerton Story (Netflix), 274 million
10. Star Trek: Discovery (Paramount+), 269 million

 

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