My friend lives in upstate NY. The only stores available to him are Best Buy and Circuit City. I live on Long Island, and here, he can get a significantly better price(about $300 less) at a local PC Richard store. My only concern is that if there's a problem with the set right out of the box, he'll be 200 miles and 4 hours away from the store he purchased it from. However, from what I hear about large screen sets, any issues are dealt with in the customer's home, NOT by returning the set to the retailer. If so, my concern should be a non-issue. Does anyone know what the standard protocol is for service on a brand-new 50"-60" set? Chances are, all will be fine, but just in case, I'd like to know one way or the other... Thanks for any insight.