My brother has inlisted my help in picking out a new TV. He's always bought Sony products, but I've heard nothing but good things about Samsung in these forums...and not very much about Sony at all. So...the two models he's looking at are the Sammy HL-S4266W and the Sony KDF-E42A10. My vote would be for the Samsung, but I don't know much about the Sony. SO, what say you?