Well written article Ron. I'll put in my 2 cents representing someone that never had a satellite radio subscription and give some of my thoughts. I am a big music fan and to me satellite radio was and always will still be "radio". You are still at the mercy of the dj's/programmers and have no control over what is played. I think overall people who really want to listen to what "they" want in the car will either bring along their cd's or their mp3 players. Speaking of which ... in the same last few years that satellite has been going downhill are the same few years that portable mp3's have become super cheap and aux inputs on cars have become standard, making true customization super easy. The only time I ever considered signing up was when Stern joined Sirrius as I was a big fan and missed his morning banter. But then I thought that if he will be on Sirrius and really have his freedom to do whatever he wants, it would take away from his bite as the struggling everyman that he always related to with his battles for his freedom and his voice to be heard ... and this is what happened somewhat. He lost his bite and now he is dare I say irrelevant regardless of his astronomical salary. Anyway, just read a big writeup in the NY Times that mentioned that satellite radio has NEVER turned a profit since their inception and are not on the way to do so in the near future. Throw in the current general economic woes that plague every business and I think they are facing the innevitable. Bring back good FM programming I say and leave the customization to your mp3 player. Technology has been getting ahead of itself too fast in the last decade. Its time to put the breaks on a bit and really look into what people want.