I had posted a thread earlier this week stating that Goodguys.com had the new Sony 65" widescreen (65WV700) for $4000 shipped. And that Goodguys.com was giving onecall a run for their money. Damn, forget that... Onecall.com has the unit for $3699 including curb to curb shipping. Whiteglove service is $80 standard + $90 for each flight of stairs. If you want that price, ask for a guy named Brian. I guess Onecall believes in the old sales motto... "We will not be beat, we refuse to be undersold"! Anyone out there considering the purchase of Sony's new bad boy?