Paul Hillenbrand
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- Paul Hillenbrand
July 8, 2007 Sony confirms PS3 price cut and new model.
Today, Sony confirmed to the Associated Press what a fusillade of reports from US retailers had augured last week. As of July 10, the PlayStation 3's North American price point is going south. The next-generation console will cost $499 in the US and $549 in Canada, the same price as the discontinued 20GB model.
The price drop announcement was accompanied by more unexpected news: The 80GB PS3, previously only available in South Korea, is also headed stateside. The larger-capacity system will go on sale in August for $599, and will have all the functionality of the 60GB model. To help stifle complaints that $100 might be a bit much to pay for 20GB more of hard disc space, Sony is bundling the game with the off-road racer MotorStorm, which currently retails for $59.99.
The price drop further indicates that, after a slow start, Sony is now aggressively trying to expand its customer base in the US.