Chuck Mayer
Senior HTF Member
Anecdotal evidence alert!
Don't expect a huge midnight take. My usual theater (AMC 22) showed the midnight KONG on one screen, and it wasn't but about half full. Never been to a midnight show that wasn't packed or on multiple screens. I still think the film is going to be pretty huge, with a nice long WoM supported run in theaters. But it won't open to $100M.
Unless my screening was the exception, and I doubt it was.
Don't expect a huge midnight take. My usual theater (AMC 22) showed the midnight KONG on one screen, and it wasn't but about half full. Never been to a midnight show that wasn't packed or on multiple screens. I still think the film is going to be pretty huge, with a nice long WoM supported run in theaters. But it won't open to $100M.
Unless my screening was the exception, and I doubt it was.