I think Netflix has 90,000 SD DVD titles (their figures-not mine) and Blu-ray has...what 450. You do the math.....naaaay, I'll do it. It's about one half of 1% of their title choices...some indorsement. Open your eyes people. Companies are collectively tightening their belts. HDM, sales wise, is going to be going through a tough period this year. Consumers outside this forum are worried about losing their houses and jobs. Even the studios are hesitant to announce new HD titles for 2008. And, just a word of advice, don't pay attention to what CEO's say....it's what they do that's meaningful. If they can cut costs by dropping HD-DVD, they can also cut costs by dropping BD.