Senior HTF Member
- Apr 25, 2000
- Manchester, England
- Real Name
- Steve Christou
[SIZE= larger]No go:
Paramount won't show critics `G.I. Joe'[/SIZE]
"G.I. Joe: The Rise of Cobra" opens Friday, but Paramount Pictures isn't screening the blockbuster for critics beforehand. Only a select few writers from blogs and movie Web sites have seen it for review — such as Harry Knowles, the self-professed "Head Geek" from Ain't It Cool News — and their opinions have been mostly positive.
Long before anyone saw the completed product, though, "G.I. Joe" drew mixed buzz at best for its trailer, which premiered during the Super Bowl. Now it's the final action picture of the summer — and it has a lot in common with the highest-grossing film so far this year, the "Transformers" sequel. Both are effects-laden spectacles based on Hasbro toys and both are Paramount releases from producer Lorenzo di Bonaventura.
"Transformers" has gone on to gross more than $388 million in the United States alone since its opening six weeks ago, despite receiving just 20 percent positive reviews on the Web site Rotten Tomatoes, a critical aggregator. The withholding of "G.I. Joe" from mainstream critics suggests that the studios believe they can succeed at the box office without them.
"It's silly. It's a film that plays on its own terms," says Devin Faraci from the film Web site CHUD.com. "I don't think reviews will kill it but I think it'll get a more positive response than they expect. It's a big, silly, pulpy, cartoony action film and it makes no apologies for being that way."