ToEhrIsHuman
Second Unit
I wouldn't get too worked up over this news. Yeah, it appears Sony is just trying to keep the videophiles from snapping up all its new gaming platform units for use primarily (if not solely) as video players. However, remember that the PS3 will be capable of running (if not preinstalled in the box with) the LINUX operating system. This means that 3rd parties can, and likely will, write their own movie player software which will undoubtedly include the upscaling feature so desired. You may have to pay a bit more for the feature, but you are still getting a bargain when compared with the prices of other current and near-future Blu-Ray players.