. . . per IGN. Apparently, 2K4 -- or whatever it will be called, will be released Sept. 1, giving Madden a full month's head start on the market. Not really a shrewd move if you're looking to overcome last year's sales deficit. The name also might be changed to play up the ESPN license, which wouldn't be a bad thing. Of course, the cynic in me wonders if this delay doesn't have something to do with the proposed Sega/EA "alliance" we keep hearing about. If such a deal comes to pass, methinks Sega might just let the series slip away into that good night. . .