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New Warner Bros. logo sparks controversy

Discussion in 'Movies' started by Martin Dew, Feb 8, 2020.

  1. The Obsolete Man

    The Obsolete Man Producer

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    I really don't see the big deal with it.

    It reminds me of one we all know from some stuff we love

    [​IMG]
     
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  2. AshJW

    AshJW Screenwriter

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    The one that is labelled „old“ in the starting post.
     
  3. Robert Crawford

    Robert Crawford Moderator
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    That's my favorite too.
     
  4. AshJW

    AshJW Screenwriter

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    Although it’s not that old. Warner changed their logo over the decades several times.
    But that’s my favourite by far.
     
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  5. Robert Crawford

    Robert Crawford Moderator
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    Same here!
     
  6. Dave Moritz

    Dave Moritz Lead Actor
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    WB-Logo-Evolution-1466x1536.
    I agree with the survey! The 1948, 1953 abd 1984 logos are very similar and I like those the best. This new 2019 logo is to simple and looks like very little thought and effort went into it.
     
  7. Wayne_j

    Wayne_j Producer

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    The 2019 version is very similar to the 1929 version. I think it does look good for animated films but not as much for live action.
     
  8. Jeff Adkins

    Jeff Adkins Cinematographer

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    That second 1970 logo can't be correct because Warner Communications didn't exist until 1972. It was still part of Kinney National until that time.
     
  9. andySu

    andySu Cinematographer

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    Keep the vintage logo for the older movies how they were seen internationally and keep the new logo with only newer made movies. End of debate.
     
  10. Message #30 of 83 Feb 10, 2020
    Last edited: Feb 10, 2020
    MatthewA

    MatthewA Lead Actor

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    Ironically, in 1984, when WB ditched their abstract logo that looked to me like two and a half hits of cocaine on a black plate while looking down at it, other studios were using the white-and-blue motif:





    And WB's archrival in Burbank soon followed suit once they finally added a logo:



    Now one of them is no more and the others ditched the blue-and-white logos for CGI ones. When WB does it now, it really does feel like they are copying the Facebook logo. There's a fine line between minimalism and laziness, and this crosses it.

    And whoever wrote that article that called The Wizard of Oz a WB film shouldn't get a Christmas bonus this year.*

    *Even then, I don't think anyone will actually recreate the climactic kidnapping scene from National Lampoon's Christmas Vacation.
     
  11. Josh Steinberg

    Josh Steinberg Executive Producer
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    Here’s the thing; Warner is now an imprint of AT&T. They’re no longer an independent corporation solely existing to provide filmed entertainment. They actually haven’t been for decades, but the purchase by AT&T changes them from being a film company amongst a collection of media companies to something else.

    The logo is clear and flat and scales up or down. I would not be surprised to see it used in places that offer less real estate than a movie screen. I think the idea will be that you’ll recognize that logo and know it’s movies when you see it integrated into the forthcoming HBO Max app and other AT&T devices.

    And I know someone is going to say “But Josh, we’re all big movies fans, we know what Warner is.” And that’s true. But that change isn’t for us. It’s for a new generation of consumers that interacts with the media they consume very differently than we did.
     
  12. Message #32 of 83 Feb 11, 2020
    Last edited: Feb 11, 2020
    MatthewA

    MatthewA Lead Actor

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    Around the time of their last logo redesign, WB's animation division was still dormant, so they had to outsource this custom logo for Follow That Bird to a Canadian company:



    Little did they know then that they would someday be on the same network as Fraggle Rock, HBO, or that that network would be under the same corporate umbrella as the studio.

    The main difference between the 2019 and 1929 ones is that the '29 one, thanks to the outlines of the shield, still has more of a sense of depth to it despite being 2D.
     
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  13. skylark68

    skylark68 Screenwriter

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    “Warner Bros. - a Facebook company.”
     
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  14. Tony Bensley

    Tony Bensley Producer

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    John Smith and 7 other people like this. ;)
     
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  15. bmasters9

    bmasters9 Producer

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    Make that 8-- that sounds like a pretty dang good possibility.
     
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  16. Tony Bensley

    Tony Bensley Producer

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    The "7" was intended by me as a subtle "Seven Arts" reference.

    CHEERS! :)
     
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  17. bmasters9

    bmasters9 Producer

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    I see!
     
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  18. MatthewA

    MatthewA Lead Actor

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  19. Jeff Adkins

    Jeff Adkins Cinematographer

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    I've always thought that silent logo was perfect at the beginning of 2001: a space odyssey.
     
  20. Kent K H

    Kent K H Auditioning

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    I don’t mind it so much. I actually enjoy seeing the different variations when I watch older films, and I expect the old shield will return eventually, leaving it as another unique signifier in their history. It also reminds me of the WB Animation logo that appears on most of their DC projects these days, which I really like.

    [​IMG]
     
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