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New Warner Bros. logo sparks controversy

Discussion in 'Movies' started by Martin Dew, Feb 8, 2020.

  1. Martin Dew

    Martin Dew HTF News Editor

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  2. Ronald Epstein

    Ronald Epstein Founder
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    I'll add to the controversy

    I actually like this logo, though not as much as the original.

    Screen Shot 2020-02-08 at 6.23.27 AM.
     
  3. AshJW

    AshJW Screenwriter

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    The old logo is by far the best of the bunch!
     
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  4. Robert Crawford

    Robert Crawford Moderator
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    Which old logo?
     
  5. DVBRD

    DVBRD Stunt Coordinator

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    When I first heard that Warner Bros. was changing its logo, I thought, "They're bringing the Saul Bass logo back?" Because it seems like nearly every other important filmmaker who made a movie for the studio in the past 10 years prefer using that logo over the recent one.
     
  6. Robert Crawford

    Robert Crawford Moderator
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    I don't really care, but if I had my choice, I would not have changed the logo.
     
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  7. Ronald Epstein

    Ronald Epstein Founder
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    I would not have either. The Warner logo is iconic. The one they had been using was the optimal one.

    But, as always, everyone feels the need to re-invent themselves. An important part of history often goes with that.

    Now we have to contend with evil Disney pulling the FOX name off its 20th Century and Searchlight logos. Now that's what I call a travesty!
     
  8. Robert Crawford

    Robert Crawford Moderator
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    It might be a travesty, but I can understand why they did it.
     
  9. bmasters9

    bmasters9 Producer

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    Wasn't that true about Columbia Pictures starting around 1981, when they changed (for their film logo) from the Sunburst/Abstract Torch to the 80s Torch Lady?
     
  10. roxy1927

    roxy1927 Stunt Coordinator

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    As terrible as it is and it is pretty terrible it's better than the 1967 or 1972 versions. Though I must admit I have a certain amount of nostalgia for the '72 version having seen it often in my youth.
     
  11. bmasters9

    bmasters9 Producer

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    I think you have the same amount of nostalgia for that as I have for both the Sunburst/Abstract Torch and 80s Torch Lady of Columbia Pictures.
     
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  12. Sam Favate

    Sam Favate Lead Actor

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    Man, Warner needs some real leadership desperately. That new logo is something for an imprint, like an animated subdivision or an indie films unit, not for the whole company.
     
  13. Ronald Epstein

    Ronald Epstein Founder
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    What makes me think there was a big "logo unveiling" ceremony at the studio and everyone there nervously clapped?
     
  14. Billy Batson

    Billy Batson Producer

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    I like the long badge that used to be on the old b/w Warner movies. I'd agree that the best one is the yellow & blue one, I suppose you could say it looks a bit old fashioned, but so does the new blue one, as it still has the Warner badge, at least the red & black one looked modern. As long as they leave the logo alone on their catalogue releases, I'm not bothered.
     
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  15. bmasters9

    bmasters9 Producer

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    The same for me with Sony and CBS (Columbia and Paramount).
     
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  16. skylark68

    skylark68 Screenwriter

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    As far as WB goes, I always liked the Bass designed one. I believe the Joker used this logo.
     
  17. Adam Lenhardt

    Adam Lenhardt Director

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    What the hell doesn't spark controversy, these days?:)
     
  18. Dave Blair

    Dave Blair Extra

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    I was born in '48 and prefer that logo. It’s classic, like me. The new logo seems fit for cartoons or other studio ephemera. It looks like somethhhing a student in photoshop could knock out in 15 minutes. Shameful!
     
  19. Jake Lipson

    Jake Lipson Lead Actor

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    Hang on, when did Warner start using the new logo?

    I saw Just Mercy last month, which is a Warner Bros. film, and it had the traditional one on there.
     
  20. Sean Bryan

    Sean Bryan Sean Bryan

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    I’m really not a fan of the trend to make logos and icons “flat and simple” as some misguided interpretation of “modern”. I hated when Apple decided to make their iPhone icons “flat”. Just couldn’t fathom why Apple thought this looked better than the “etched/3D” look they originally had. This WB decision kind of evokes the same response from me, “bleh”.
     
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