- Joined
- Dec 21, 2002
- Messages
- 24,636
- Real Name
- Jake Lipson
I think that the failure has put a fear in Disney of a brand they thought bulletproof.
I don't think Disney is afraid. They know Star Wars will continue to make a lot of money for them if it's well-managed, and they are using it as the cornerstone launch product for Disney+ in The Mandelorian.
As @Josh Steinberg has noted on multiple occasions, I think Disney has decided that they don't want to make a Star Wars movie that would gross less than a billion dollars.
There are ways to make a big movie movie that's profitable that doesn't make a billion -- see: Marvel with the Ant-Man films -- but Disney isn't interested in Star Wars movies that are budgeted in various ranges and make varying amounts of money. The clearly want every Star Wars movie they put out to be a billion-dollar cultural event. Solo demonstrated that you can't get that every time and every year just because of the Star Wars branding. So they're slowing down and making sure that every Star Wars movie they do put out in theaters will feel like an unmissable event. That's a reasonable, sensible strategy