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- Feb 3, 2004
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- Sam Favate
It sounds silly but I believe they need to get data from people who don't have TVs to participate in order to account for people who don't have TVs. When they don't have a TV, it's not hard to guess that they didn't watch anything but Neislen still needs someone to actually provide that 'nothing' data.
Except that my friend without a TV provided false data. Nielsen never asked him if he had a TV.