Well I've played with the new Sony 57" and the new Hitachi 51". All I did was convergence and Avia, but the new Hitachi looks amazing. The new Sony looks good too, but the new Hitachi looks just better. I hooked up TPM, Toy Story, Shrek, Vertical Limit, Gladiator, and a few other disc to them, the Hitachi looked better on all, in my opinion of course. This may be silly, but the new cabinet on the Hitachi looks nice, the new Sony cabinet is very ugly. It's silver for one, looks like a big hunk of plastic like the new JVC's. After playing with the new Panny, JVC, Sony, and Hitachi, I would definitely buy a Hitachi (have not seen new Mits or others).