New K-Mart Logo Test

Discussion in 'Archived Threads 2001-2004' started by Chuck C, Oct 15, 2002.

  1. Chuck C

    Chuck C Cinematographer

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  2. Alf S

    Alf S Cinematographer

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    In the immortal words of Beavis and Butthead:
    "You can't polish a turd"
    [​IMG]
     
  3. DaveF

    DaveF Moderator
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    First reaction: "ugh"

    Time will tell.
     
  4. Jagan Seshadri

    Jagan Seshadri Supporting Actor

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    Looks like the logo for some industrial cleaner.

    -JNS
     
  5. Philip_G

    Philip_G Producer

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    Why would they change an easily recognized logo that has been in use forever with that pile of crap?
     
  6. Wayne Bundrick

    Wayne Bundrick Cinematographer

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    Typical corporate thinking. A new logo -- not even a new logo, just new colors -- will solve all their problems. How much money (that they don't have) are they going to spend to change all the signage, letterheads, shopping bags, employee nametags, etc.?
     
  7. Jeffrey Noel

    Jeffrey Noel Screenwriter

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    I thought K-Mart was going out of business?? [​IMG]
    Anyhoo, the color scheme sucks! [​IMG]
     
  8. Wayne Bundrick

    Wayne Bundrick Cinematographer

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  9. Clinton McClure

    Clinton McClure Casual Enthusiast
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    I'm sure they'll figure out a way to spend someone else's money to do it.
     
  10. Peter Kline

    Peter Kline Cinematographer

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    K-Mart is not going out of business. They never were going to go out of business. Filing Chapter 11 doesn't mean that all the time. Oh yes, the color's are bad. But it's only a test to get reaction. You've reacted!
     
  11. MickeS

    MickeS Producer

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    Looks like it's from the 70's. I too don't understand why companies spend millions on getting new logos. But maybe it's just a maqrketing expense, I guess the thinking is that the old one blends in too much in the landscape so people don't notice it, but when the new one comes out, that's supposed to make us interested again. Maybe it works.
     
  12. Charles J P

    Charles J P Cinematographer

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    Apperently, about 3 years ago, my company paid some astronomical amount of money (multi-millions) to a consulting (graphic design related I'm assuming) firm to come up with a new logo. All they did was completely throw out our logo, and our new "logo" is just the name of the firm in a particular font in blue. WTF!?
     
  13. Philip_G

    Philip_G Producer

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    hehe
    yeah, logo design is incredibly expensive. That's why you see a lot of "design our logo and get a free t shirt" contests lol.
     
  14. MikeAlletto

    MikeAlletto Cinematographer

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    Still doesn't make me want to ever go in a Kmart...
     
  15. brentl

    brentl Cinematographer

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    Isn't that the company that makes urinal pucks[​IMG]
    Brent
    Who got paid to desigh that?
     
  16. KyleS

    KyleS Screenwriter

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  17. Jesse Skeen

    Jesse Skeen Producer

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    God that's ugly! They should go back to the big red "K" with the blue-green "mart" instead of the ugly new K with "mart" writtin on it in cursive. There's ONE store left near me that still has the old sign up, I've felt like asking them specifically never to change it! [​IMG] There was another one that had the old one for a long time but finally changed it, that made me sad. [​IMG]
     
  18. Clinton McClure

    Clinton McClure Casual Enthusiast
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    This is almost as bad as the old brown/yellow/orange Magic Mart logo from the 80s which looked eriely (sp) like the Winnabego emblem.
     
  19. Dennis Reno

    Dennis Reno Supporting Actor

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    Wow, how do I put this politely...
    THAT IS HIDEOUS [​IMG]
     
  20. Bill_D

    Bill_D Supporting Actor

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    ug a ly
     

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