Hi everyone. Proud owner of my first RPTV as of Friday and I've never been more pleased with a television. I have been reading this forum for quite awhile and it has helped me make many decisions about the TV and the other equipment I purchased. My first question is display output. I know that everyone says that you can only watch in 540p or 1080i on these sets but when I fire up NBA2k3 on the Xbox and it switches into 720p the set actually reads 720p. Now I assume that this is just the set telling me what the feed is...or is it actually displaying 720p?? I can use the Virtual HD and toggle between 540p and 1080i of course but if I just bring up the info it always says 720p...can anyone clarify on this? Further...since the TV is a whopping 3 days old are there any general guidelines I should follow for avoiding burn in etc.? Like how long should I limit a video game session to? Will those little black bars hurt anything when watching a 16:9 movie? I'm currently waiting on the new Digital Video Essentials disc to come out before I make a purchase for the calibration end of things. I have turned down my contrast to 30% and the brightness to 45%, played with the color settings etc. and am very please with the picture. It simply thrills me that using a calibration disc might allow me to have an even better picture. I wanted to also give my thanks to everyone that posts so much wonderful information here. This place is an incredible resource.