New High End DVD Chipset?

Discussion in 'Playback Devices' started by Alan Wise, Apr 29, 2004.

  1. Alan Wise

    Alan Wise Stunt Coordinator

    Jan 28, 2004
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    More news from the Far East.
    Will this be competition for Faroudja (spelling?), and Silicon Imaging?

    33) Sunplus to Enter High-End DVD Player Soc Market in 3Q, Likely To Push Market Price below US$10
    Wednesday 28 April 2004
    Katherine Chiu, Taipei; Steve Shen
    Sunplus Technology will enter the high-end DVD player single-chip solution market in the third quarter when the company begins volume production of its new DVD chip, the SP8210, company spokesman Wayne Shen said at an investors conference yesterday.
    The SP8210 SoC (system-on-chip) has already entered design-in stage at the plant of one of its OEM clients in China, and it is likely that volume production can begin in the third quarter as scheduled, Shen said
    The SP8210 integrated functions include servo, MPEG-2 decoder, MPEG-4 encoder/decoder, and radio frequency (RF) support. With the production of the SP8210, Sunplus can compete directly with market leaders such as MediaTek, Taiwan’s largest optical storage chipset design house, and US-based ESS Technology.
    ESS began marketing a similar DVD player SoC solution in the third quarter of last year at a list price of around US$12 per unit, and MediaTek followed suit a quarter later. High-end DVD player SoCs are now priced at about US$10, Shen said.
    The availability of the SP8210 should push the price below US$10, Shen said.
    In related news, Shen said that Sunplus’ first-quarter revenues nearly doubled from the same period in 2003 to reach NT$3.63 billion, reflecting the company’s growing sales of back-end ICs for digital still cameras (DSCs), controller ICs for TFT LCD TVs, and entry-level DVD player SoCs.
    The company is expected to start volume production of chip solutions for DVD recorders in early 2005, Shen said.
    Sunplus: March 2004 revenues (NT$m)
    Company Sales M/M Y/Y YTD Y/Y
    Sunplus 1,304 7.3% 100.2% 3,635 99.3%
    Source: TSE, compiled by DigiTimes, April 2004.

    Al. Wise
  2. Don_Berg

    Don_Berg Supporting Actor

    May 30, 2003
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    Sounds like a low-end chip not high-end to me. No mention of anything like "superior de-interlacing than Faroudja" so I doubt it, probably similar quality to the current low-end DVD players.
  3. Jay Blair

    Jay Blair Second Unit

    Nov 3, 2001
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    Agreed, this doesn't sound like it will be appearing in a Denon near you any time soon.
  4. Hank Frankenberg

    Hank Frankenberg Cinematographer

    Oct 13, 1998
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    Does not sound like a video processing chip ala Faroudja et al.
  5. John Kotches

    John Kotches Cinematographer

    Mar 14, 2000
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    The ESS part listed at US$12, is the latest Vibrato, which is used in some of Denons players.

    It is an integrated front end, and includes MPEG-2 and MPEG-4 decoders among other things.

    It doesn't including deinterlacing, video decoding and video D/A.


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