So, what will we have next? HD-DVD or Blu-Ray? Does it matter? Will either of them take off..even if they were just one format? Its been my experience that people are happy with what they have as long as it works. I say that even if Sony/others work out thier differences and come to one format, it will be a long while till people actually go out and purchase one of these players. I mean, look at dvd-audio and sacd. There ARE players that play both, but still no one buys? Why? I say because this day and age people just dont care about quality. Sure, HD-DVD/Blu-Ray will look better, but will the average Joe care? Will he go out and buy a new player and new movies just for the quality difference? I dont think so. Just look at mp3 players...in my house there's no way an mp3 will make it to my main speakers. They sound horrible. But my brother says "the quality is great..even better than my cds." Which I know is crazy..but what can I say? Your hearing is off? Give me the option of downloading full-quality songs and ill bite. Obviously I know that eventually everyone will take notice and purchase one..but how long will that take? I say years and years before regular dvds are being replaced by hd-dvds on blockbusters shelves. Even those who bought an HDTV already will be hesitant on replacing thier old dvd player. How about the fact that less than half of the people I know take advantage of all thier HDTV set has to offer. I ask,"So what channels does your local company offer in HD?" And theyll just give me a blank stare. How can these people just buy an hdtv and have no idea what to do with it? The average Joe doesnt care about quality..and I say that the new dvd formats wont really take to the average joe for at least 5 years. If only people actuslly cared about quality.