I go through keyboards as fast as a baby goes through disposable diapers. For me, the keyboard is the single most important experience for the computer user. There must be absolute comfort, feel and ability to type with an abundance of speed. I have gone from using something as bland as the Logitech S530 keyboard/mouse combo to something as expensive as the Logitech DiNovo which sells for $200. This new Apple Keyboard is something rather spectacular for what it is with one big shortcoming. Arriving in a HUGE box that gets shipped from Apple (this must be their idea of a joke), beneath the mounds of packing paper is a small sliver of a package that contains this tiny marvel. Setting up the keyboard was easy. Apple even included a USB extension. Though I detest wired keyboards as a rule, I suddenly don't seem to mind to have this wired keyboard on my desk -- though it's so tiny compared to anything I have had before it. This keyboard is ultra-responsive. I had read many reviews in advance of this purchase, and people were not kidding when they said typing speed is dramatically improved thanks to the spacing of the keys. The overall touch is firm and responsive. The keyboard is a work of beauty. The big problem here, which Apple users are screaming about across the Internet, is the USB support. There is a USB plug on this keyboard (see photo above) that is advertised as USB 2.0 support. It is not powerful enough to power an iPod or many other such products. Don't buy this keyboard thinking you'll be able to add a peripheral to it. Does this $50 wired keyboard compare to a $200 DiNovo keyboard? In terms of overall function, absolutely not -- though it enhances my overall typing experience just as much. This Apple keyboard is very stylish, performs well (except USB) and I am rather satisfied with the purchase.