Nativity Story on Blu

Discussion in 'Blu-ray and UHD' started by Rick Thompson, Nov 7, 2012.

  1. Rick Thompson

    Rick Thompson Screenwriter

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    I know I'm not an entertainment industry professional, but I'm having a hard time understanding why Warner Home Video would release The Nativity Story -- a Christmas movie if there was one -- in . . . March.
    Wouldn't something closer to Christmas make more sense than Easter, which is about death and resurrection?
    I guess I should be happy it wasn't being released July 4th!
     
  2. TravisR

    TravisR Studio Mogul

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    I think you're completely right but maybe they think Easter will be a less crowded time? In the sense that, at Christmas, there's a mountain of new and existing Christmas themed movies available so maybe waiting until Easter will boost sales since they're the only new game in town.
    I'm not saying that's true but it would be my guess as to what they're thinking.
     
  3. Brian McHale

    Brian McHale Supporting Actor

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    I also questioned the timing of the release in the announcement thread a few days back. My theory is they tried to get it out in time for Christmas, but it got delayed somehow. Instead of waiting until next Christmas to release it, they decided to tie it in with Easter.
    Kind of hard to imagine anyone wanting to watch this during Easter season, but I'm just glad it's coming out on Blu-ray (and for an affordable price).
     

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