There is a commercial that CBS runs on their OTA HD channel that looks amazing, so I think there is still more they can do with HD. But as I see it now, there are "loop holes" you could say between real HD and upconverted film. Ive read people complain about some movies on HBOHD and I dont think they realize that Who Framed Roger Rabit wasnt filmed with a HD camera (duh) so it is just upconverted and shown in the widescreen original format. So right now the biggest advantage to HD channels is that they are showing in the widescreen format. I believe Leno is shown in true HD and looks awesome. But some of the other primetime shows only seem to be really clear and widescreen. ??? The HBO HD movies and SHOHD are awesome because it looks better than a DVD (which we already know is better than VHS and cable) The hard selling point I think for non HDphiles is Digital Satellite looks really good (but they have to be stretched, so if you dont have s widescreen ytv ou could be content) Ive seen some digital shows in box form that look real nice but it p****s me off to think of what is going on in the 2" on each side ha ha. We watched Princess Diaries in HD and my wife noticed a few things that she hadnt seen on her VHS tape and I think its because (of course) the picture is bigger and clearer. In conclusion ... I definately love HBOHD and SHOHD (and am so glad that they are moving them to the HD package, if you havent heard yet it starts in september) and the primetime shows are so cool in widescreen (and clear). Other nonHD shows are still clear (because digital) but I can definately see a loss in detail.