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- Jake Lipson
Sony
The Croods is a DreamWorks property.
But, yes.
I liked the first Croods film when I saw it in theaters in 2013, but that was a very long time ago indeed, especially for a family film. I think they might have missed their window on this one, even without the pandemic. Frozen took six years between installments, but that movie had a much larger cultural footprint and never really left the public consciousness. The Croods did well for itself, but simply not to that degree. I suspect a lot of people may have forgotten about it. So even prior to the pandemic, I wouldn't have necessarily bet on it being a big draw. Now, there's no way families are going to want to take kids to a movie theater in large numbers. That's why I expected they would do the same PVOD model as with Trolls and see what they got.
I would probably go to the sequel in a normal situation, but it is not one that I will be terribly upset to miss.
Deadline has another article about the problems facing studios and exhibitors right now:
What Studios & Exhibition Seriously Need To Do Right Now To Save Moviegoing After Release Date Fallout & ‘Tenet’
What’s going on right now at the box office and with theaters goes far beyond the muted $30M domestic results of Tenet. This isn’t a death knell piece for exhibition, nor is this more r…
deadline.com