I don't know how you came to that magical price of $200, but as I stated more than a few times, I agree prices need to come down by the end of the year. However, I don't think they need to be at that pricepoint by the end of the year. Movie downloads are a threat, but if we're going to suggest that Blu-ray won't be adopted by the mass market due to buying additional equipment to benefit from it or that people don't understand how to setup their equipment properly than we can say the same thing about people placing a server in their homes for downloads then taking the time to download the movies and play them. Your argument about this Christmas season is not convincing to say the least. I think the industry has more time than that. I do agree with you that 2009 is a pivotal year for HDM.