I was browsing around in my local Suncoast recently and saw that the people working there seem to be pretty well pro-OAR. If a customer came up to the counter with a non-OAR version of a title, the clerk would point that out to the customer and ask if they wanted the "correct" version. If asked why widescreen was better, the clerk would do the dollar bill demonstration, showing how the whole dollar is the whole image like on a movie theater screen, then fold back the edges and explain how that's what you're missing. I saw this done a few times. With one guy, he didn't need the demo, because he said he meant go get the widescreen and didn't notice he picked up the wrong one. Another person was convinced to buy the widescreen version after the demo. So, that's all good, right? Well, yes, but here's the thing...On the in-store TVs, they were showing the MAR version of Spider-Man!