A local sports talk personality brought up something I hadn't heard before. Traditionally, Miller Lite's slogan has been "tastes great, less filling." However, in the famous catfight commercial, the "tastes great" part has been reversed to "great taste." That normally wouldn't be much of a deal. But what's interesting is that according to this guy, "great taste" has been intentionally blurred to sound like "great t_ts," adding a bit more spice to the commercial, albeit mostly subliminal. Quite the conspiracy theory.