MGM - rental pricing?

Discussion in 'Archived Threads 2001-2004' started by Yumbo, Jul 11, 2002.

  1. Yumbo

    Yumbo Cinematographer

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    What's with all these $35 list prices for obscure titles?

    More prestige?

    Guess we'll wait for the price drops in 2 months.
     
  2. MikeEckman

    MikeEckman Screenwriter

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    Hmm...could you be a little more specific? Perhaps I just havent been paying enough attention, but I'm not aware of any recently released MGM titles with a $35 MSRP. You are talking about Region 1, right?
     
  3. Yumbo

    Yumbo Cinematographer

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    Rumor Of Angels
    No Such Thing

    and 1 or 2 more I can't remember. Their 'arthouse' new releases.
     
  4. Mark Philp

    Mark Philp Second Unit

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    I think it has to do more with how many DVDs of these titles they expect to sell and still make a profit. They can't make as much selling 10,000 as they would selling 500,000 and what's the point of bringing a title out if they lose money. After all they are entitled to make a profit.
    As for me, I don't mind paying a little more for a "smaller" film that I want. I'm just grateful somebody has put it out. Of course, that said, I wouldn't expect to buy something at a price that is just gouging the buyer as I've seen many times in VHS.
     
  5. Yumbo

    Yumbo Cinematographer

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    well,

    I believe loss leaders would be the rationale instead. They make oodles on other titles - same studio, same money.

    Why prevent the sale of smaller titles with artificial pricing (which is what it is)?

    I mean, we rent any movie at the same price, not different rental rates for different titles which cost more than others.
     
  6. Jason Seaver

    Jason Seaver Lead Actor

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  7. Yumbo

    Yumbo Cinematographer

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    I understand your logic, but within the big picture it doesn't make a difference to the studio numbers as a whole.

    For the consumer like myself, it means simply NO SALE.

    I am very much an impulse buyer, driven by price.

    I will NOT pay $70 just to have the original ET.

    I will not pay $40 for Criterion titles.

    I will pay $15 for just about ANY movie.

    $25 is just fine with me.

    $30 better be a good movie.

    $20 is a doozy.
     
  8. Jason Seaver

    Jason Seaver Lead Actor

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  9. Yumbo

    Yumbo Cinematographer

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    Using your logic, maybe Anchor Bay and MGM (on their $15 titles) themselves should raise the prices on ALL the titles they don't expect to sell much of, which is pretty much most of their library.

    You'd be suprised as to how any 'impulse' consumers like myself exist.

    oh, I do run a video store (because I love movies), and I will not stock overpriced titles like MGM is doing, because the ROI on such at that point is unlikely to break even. because I love movies doesn't mean I'll make stupid economic decisions.

    And before you throw back my loss leader argument, I do it within reason.

    we'll just wait for those 2 month price drops. no one wants to see these movies in a hurry.

    ps. tell me how come Warner manages to price their flops at $20, which they don't expect many people would want to see?

    Because they know, at a lower price point, MORE people will buy just about ANY title. They've done it for ages, and that's why they have the largest market share for DVD.

    If anyone wants to charge $DVD x2, then the content better be worth it, in terms of added value, ala Special Editions etc.

    Summary - MGM is starting a rental window.

    smiles.
     
  10. Jeff Kleist

    Jeff Kleist Executive Producer

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    MGM may only be distributing the titles, and have no control over the pricing. This is certainly an antithesis of their current pricing scheme
     
  11. Jason Seaver

    Jason Seaver Lead Actor

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  12. Yumbo

    Yumbo Cinematographer

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    and pray tell which critera is applied on a case-by-case basis?

    the oh so wise one they use for deciding pan and scan?

    which data do they collate?

    $33 from Disney for high rental potential titles I can understand.

    $33 from Dreamworks for Woody Allen I can understand.

    James Bond prices for no-name movies I don't understand.
    yeah, why did they price Bond at $35 when they knew it would sell oodles anyway?

    gouging bro.

    now, they've dropped it to $20 ala windows, or maybe a saturated market, where the average consumer will spread his discretionary income over several DVDs instead of a couple.
     
  13. Yumbo

    Yumbo Cinematographer

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    grin,

    the price for NO SUCH THING has dropped $5 already.
     

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