Erik_H
Stunt Coordinator
- Joined
- Apr 11, 2004
- Messages
- 223
A treat to see that ad for the original home video release of "Mary Poppins" from way back when---thanks for sharing that, Classicmovieguy.
For those of you who are incredulous at the thought of $75 for a VHS or Beta, that was the economic model in the early 1980s. Studios sold tapes primarily for the rental market; a consumer who wanted to purchase a new copy of a film paid a considerable premium. I purchased a Betamax in 1980, and the first pre-recorded tape I bought was "Superman" --- at a cost of about $70. "Mary Poppins" was another early purchase. The concept of selling new copies of films at a lower price to consumers (also known as "sell-through") didn't take hold until the mid-1980s. Until then, collectors either paid top dollar for new copies or bought used copies at a discount from rental stores. Disney was an early adopter with sell-through releases, such as with "Pinocchio" (the first Disney animated classic to be released on home video) in 1985. If memory serves, the retail price for the initial home video release of "Pinocchio" was $24.95. Paramount's home video release of "Beverly Hills Cop" at a similar price point was another sell-through milestone. Some titles remained holdouts from the sell-through market for years---Gone With the Wind" was sold at a premium price of about $90 until at least the late 1980s.
For those of you who are incredulous at the thought of $75 for a VHS or Beta, that was the economic model in the early 1980s. Studios sold tapes primarily for the rental market; a consumer who wanted to purchase a new copy of a film paid a considerable premium. I purchased a Betamax in 1980, and the first pre-recorded tape I bought was "Superman" --- at a cost of about $70. "Mary Poppins" was another early purchase. The concept of selling new copies of films at a lower price to consumers (also known as "sell-through") didn't take hold until the mid-1980s. Until then, collectors either paid top dollar for new copies or bought used copies at a discount from rental stores. Disney was an early adopter with sell-through releases, such as with "Pinocchio" (the first Disney animated classic to be released on home video) in 1985. If memory serves, the retail price for the initial home video release of "Pinocchio" was $24.95. Paramount's home video release of "Beverly Hills Cop" at a similar price point was another sell-through milestone. Some titles remained holdouts from the sell-through market for years---Gone With the Wind" was sold at a premium price of about $90 until at least the late 1980s.