I do question Disney for bringing this show out next August (2020) however. There's not much new television in August, mainly because a lot of people are on vacation. August is a huge month for vacation time. Around here, the courts practically shut down in August, since so many are away. Also, August is a big back-to-school month, with kids returning to college campuses around the country (and the world) and younger kids in many areas starting school before Labor Day. Two years ago, Netflix premiered Marvel's The Defenders in August. Despite mildly positive reviews, the show was considered a failure. Some of the sites that track these things said Netflix measures, among other things, Internet chatter about a show (Twitter, primarily) and found it lacking for Defenders. It wasn't long after that a second season was put in doubt (this was before we knew the Netflix shows would be cancelled) and Marvel TV honcho Jeph Loeb said the Defenders series was a one-off. In any case, I firmly believe that if the show had premiered in September or October, it would have been more well received. Let's also remember the words of former White House Chief of Staff Andrew Card (a guy I never liked) who famously said (about making the case for a war with Iraq) "From a marketing point of view, you don't introduce new products in August."