I was curious as to what people thought of the role of marketing in filmaking. Usually it gets a bad rap, or is blamed for a films falure, or misrepresentation, but never gets credit for a film's success. Can anyone think of examples of a film that suceeded solely on its marketing, and had little to do with its quality? What are some modern marketing tactics? What is an example of great marketing? Everyone agrees that execs in charge of marketing are generally pure evil but surely there are some examples of a job well done.