As you all know everyone has their likes and dislikes regarding high end audio...performance is important to everyone but looks play a large role to some, small to others, but what's in a name? For instance, I'm looking for bookshelf speakers for a small 2 channel bedroom system and due to price limitations I'm focusing a little more on the mail order companies like Swans and Axiom. I have a little anal retentive quality when it comes to the name of speakers...call me crazy. For instance, I think the names of the Linn and Totem lines are pretty cool...espek, tukan, arro, etc. I can see why companies would use the words "Studio" or "Reference" in the title like Paradigm or Revel...sybolizes quality and the standard for others. I also like the names of the PSB line (Stratus) and Monitor Audio (Gold, Silver, Bronze). Gives a very easy hierarcy of the lines you can follow. This is for discussion only, but why name your speakers Divas by Swans? Sounds like a kind of perfume I would give to a girlfriend. I think the look of these speakers are great and I've heard good things about the sound but I have trouble having to tell my friends I own Diva's by Swans. With all the clamor over the looks of the Outlaw and their logo I wonder if anyone else like me could be put off by the Name of a particular product.