Ok - Here were the three finalists on my list: Sony KDF-70XBR950 LCD Rear projection, Mitsubishi 65813 and Mitsubishi 73713. I do like the Sony, however, ultimately the picture quality is better with the Mitsus. I am still torn betwwen the two Mitsus, as I know the picture would be better with the 65813, however, my viewing distance is about 15 feet and I feel that the 73 incher will be a better solution in the long term. If I were to get the 65 incher, I would always wonder if I would be better off with the big one. What would you do? (I can get the 65 inch for $3100 and the 73 incher for $3800, with the SONY being somewhere around $6k).