DaViD Boulet
Senior HTF Member
- Joined
- Feb 24, 1999
- Messages
- 8,826
Guys,
as a OAR zealout who used to sell 16x9 TVs...
...cut Steve a BREAK on this "don't want to have to explain about the black bars" thing.
It *is* prudent to have that 16x9 screen filled the first time that walmart shopper sets eyes on a HDTV or projection screen. If they see black bars, it just confuses them right off the bat and turns them off to the whole idea.
It's called baby steps.
First they see Toy Story or Erin Brocovich (a great transfer, but one with a sort of "yellow" color tint) in glorious 16x9 WS and they think "WOW...I want that!".
Then, as I'm sure Steve will tell you, any good salesman will explain through the course of answering questions that just because you've got a widescreen TV doesn't automatically mean that you'll never see black bars anymore.
We used to have a 2.35 DVD that once a customer was excited with the system and comfortable with learning about OAR, we'd pull out to show them how a 2.35 movie looked. Ususally by that point, because they had been educated about OAR and it's benefits, they were comfortable with the way the transfer looked.
If you ask your average consumer to bite off more than they can chew right off the bat they won't even try. Give them a little that tastes good then tell them more once they're ready to learn. Remember...many of these people will be learning for the FIRST TIME that most movies are not the same shape as their 4x3 TV!
Here's my personal list of stellar 1.78:1 transfers for demo purposes:
Animated:
Ice Age
Toy Story 1 and 2 (near perfect...absolutely reference setting)
Monstors INC
Chicken Run
Dinosaur
Live Action:
Pleasantville
Songcatcher
Spider Man
Topsy-Turvy (GREAT demo...fabric, color, texture, and awesome 5.1 sound with musical numbers)
The Santa Claus (WS SE)
Even though it's 2.35 you *should* have 5th Element (SB) and Moulin Rouge on stand-by for that inquisitive customer.
-dave
as a OAR zealout who used to sell 16x9 TVs...
...cut Steve a BREAK on this "don't want to have to explain about the black bars" thing.
It *is* prudent to have that 16x9 screen filled the first time that walmart shopper sets eyes on a HDTV or projection screen. If they see black bars, it just confuses them right off the bat and turns them off to the whole idea.
It's called baby steps.
First they see Toy Story or Erin Brocovich (a great transfer, but one with a sort of "yellow" color tint) in glorious 16x9 WS and they think "WOW...I want that!".
Then, as I'm sure Steve will tell you, any good salesman will explain through the course of answering questions that just because you've got a widescreen TV doesn't automatically mean that you'll never see black bars anymore.
We used to have a 2.35 DVD that once a customer was excited with the system and comfortable with learning about OAR, we'd pull out to show them how a 2.35 movie looked. Ususally by that point, because they had been educated about OAR and it's benefits, they were comfortable with the way the transfer looked.
If you ask your average consumer to bite off more than they can chew right off the bat they won't even try. Give them a little that tastes good then tell them more once they're ready to learn. Remember...many of these people will be learning for the FIRST TIME that most movies are not the same shape as their 4x3 TV!
Here's my personal list of stellar 1.78:1 transfers for demo purposes:
Animated:
Ice Age
Toy Story 1 and 2 (near perfect...absolutely reference setting)
Monstors INC
Chicken Run
Dinosaur
Live Action:
Pleasantville
Songcatcher
Spider Man
Topsy-Turvy (GREAT demo...fabric, color, texture, and awesome 5.1 sound with musical numbers)
The Santa Claus (WS SE)
Even though it's 2.35 you *should* have 5th Element (SB) and Moulin Rouge on stand-by for that inquisitive customer.
-dave