So, I was out to dinner with the wife last night, and we stopped into Best Buy to kill a few minutes before we headed out to the movies. This Best Buy store (Orland Park, IL) just added a Magnolia HT section, so we went over to check it out, as we're in the market for our first HD set for our soon-to-be-finished basement. I was planning on getting something like a 60"-65" set, but when my wife saw the 71" Samsung DLP set ($4800), she said we HAD to get a bigger one (Did I mention I love my wife?). The only other set of comparable size was a 73" Mitsubishi DLP ($4500), which was set up in the main showcase area, but actually had a poorer picture than the Samsung, IMHO. I liked the Samsung, but my main concern with DLP sets is the "rainbow" effect, which I'm afraid might drive me nuts after awhile. When I was viewing their DirecTV demo, I noticed some rainbow-y effects on a couple of images of satellites they were showing. I've never watched a DLP for an extended amount of time, so I'm not sure if it will bother me. Because of those concerns, I'm also very interested in LCoS sets, particularly the JVC ones, because Sony is probably out of my price range. I've looked around the internet a bit, but there's not a lot of reviews and user opinions on these sets. Anybody care to share their opinions of these sets, and possibly a good retailer (online or otherwise) with decent prices?